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How to Launch an Ecommerce Business
Babatunde Kujore article

Online stores continue to grow in popularity thanks to the convenience they provide in our everyday lives. With just a few minutes of searching and mouse clicks, you can purchase nearly anything. What’s interesting is that ecommerce is not just reserved for big companies either. Amazon is obviously a well-recognized name but there are many smaller online stores operating successfully. If you would like to start selling products online, 2019 is a great time.

Launching an ecommerce business used to be a complex process, but today quite the opposite is true. Provided that you are willing to put in effort, it is possible to launch a successful online store. In this post, we’ll show you how you can start your very own ecommerce business.

Specifically, we’ll be covering the following:

  • Finding products to sell
  • Competition research and analysis
  • Naming your store
  • Development of the store website
  • Marketing

 

Finding Products to Sell:

This is the starting point of any successful store. Researching what products and items to sell is a time-consuming process, and it should be. You simply cannot go on a ‘hunch’ that a product will sell well. If you have an idea in mind, simply go to Google and search for that product. Check what sort of competitors you will face in the category and then decide accordingly.

 

Competition Research and Analysis:

Now that you have chosen products to sell on your store, it’s time to look at other players in the niche. This should be done so you can plan your marketing and advertising budget accordingly. Stronger competitors mean you will need to allocate a larger marketing and ad budget.

Fortunately, the research part of this process is quite easy. Simply do a Google search for your product and the dominant competitors will usually show up at the top of the search results. You can go the competitor’s website and reverse-engineer their techniques on customer acquisition.

 

Naming Your Store:

This may not seem like an obvious step in the creation of an online store, but it is important. The name of your store will be used for years to come so you have to give it deep consideration. Try choosing a name that is both unique and easy-to-remember. The name should be simple enough that it will make for an easy-to-remember website URL as well.

These are small details but they make a big difference in making your brand stand out from the competition. A word of warning: do not go for brand names based on SEO metrics alone. You do not want to give your site a generic and brand name. This makes your brand appear unoriginal and even inauthentic.

 

Creating Your Store:

The development of an online store used to be a tedious process when the only good options on the market were either Magento or WooCommerce. Fortunately, that is no longer the case. Hosted ecommerce platforms such as Shopify and Selz make it easy for anyone to create a professional online store with all the features they’ll ever need.

We’ll single out Shopify as the best ecommerce platform as it is affordable, easy to use and has excellent customer service. It is also supported by a large library of plugins so your store’s features can continue to grow as per your business’s technical requirements.

 

Marketing:

Marketing is the final and most important step in making sure you have a successful online store. As far as ecommerce goes, there are a few different ways to market your products. You can go for paid traffic through ads (Google AdWords and Facebook Ads) or you can go for organic traffic through SEO. Paid traffic can be gained overnight, while organic traffic is more of a long-term strategy.

Also consider reaching out to influencers and even micro-influencers to promote your products. Instagram is a great place to advertise, and there are lots of accounts with thousands of followers but cheap advertising rates.

 

Final Thoughts:

We hope that this guide serves as a great starting point for your online stores. There will always be some unforeseen variables that add a little more the overall process. But most of the time, the points highlighted above will be the main ones to consider.

Our advice to anyone thinking about starting an online store is to just do it. Without testing it for yourself, you’ll never know if you really can do it. It is definitely an exciting and profitable business to consider.

https://www.naijatechguide.com/2019/02/launch-ecommerce-business.html

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