TY P E S OF E – COMMERCE
E-Commerce can be classified based on the type of participants in the transaction:
Business to Business (B2B)
B2B E-Commerce transactions are those where both the transacting parties are businesses, e.g., manufacturers, traders, retailers and the like.
Business to Consumer (B2C)
When businesses sell electronically to end-consumers, it is called B2C ECommerce.
Consumer to Consumer (C2C)
Some of the earliest transactions in the global economic system involved barter — a type of C2C transaction.
But C2C transactions were virtually non-existent in recent times until the advent of E-Commerce. Auction sites
are a good example of C2C ECommerce.